WORK: Content Strategy, Social Media Strategy, Paid Social, Event Marketing, Media, Community Management
When Crow Works Chief Branding Officer Dani Turkovich reached out to us regarding an opportunity in design and manufacturing, we honestly expected a stale warehouse and traditional manufacturing tasks. Instead, we were greeted with an undeniably beautiful furniture designer, developer, and distributor that has developed environments that you’ve likely stepped foot in, from Starbucks to Abercrombie & Fitch. Their brand aesthetic was cool well before we got started, but we used social media to develop a two-fold strategy that generated both consumer interest and B2B sales opportunities. We consulted and grew their content team to think about both audiences, crafted an event hack that invaded into NEOCON, a commercial design industry launch pad show, serving branded speciality cocktails at their booth to showcase their commitment to craft beyond chairs and tables.