What Makes a Good CMO?
A SEO expert once told me that the key to my website being found was to take lists of keywords from SEMRush, pay a contractor to write interesting content that used those keywords, and then to watch the leads fly in by the hundreds. While I have the technical chops to know that this works, sometimes less is more. That’s why I build lists; often daily. You’re here because I told you to visit or because you somehow found us. But chances are you’re asking this exact question: What makes a good CMO?
A breadth of experience in both management and marketing
An understanding and ability to take complex ideas and connect the dots to solutions
A strategic mindset
Resources, contacts, and partners that are reliable, trustworthy, and best-in-class